Refused to exaggerate packaging, let the packaging design return to the original
Everyone likes the exquisite packaging design, but if only the gorgeous packaging products are actually worthless, then it seems too unreal. How to get the product packaging design back to a distant point is worth pondering!
The product packaging design is the last procedure for the product to be converted into a commodity and sold. It is the design of the product's container and its packaging structure and appearance, so that it has a shell that matches its content during transportation and sale. A complete and moving image, the purpose is to suit people's needs. The mediocre design will make the products bleak, and the excellent packaging will make the products glorious and increase the added value, stimulating consumers' desire to buy. It is a silent advertisement with obvious promotion effect. The ultimate goal is to influence consumers' concepts and behaviors, establish a brand image, and win marketing strategies. Products need packaging companies need packaging, people also need packaging, so the word "packaging" has a broader meaning, it makes the product perfect, it is the perfect incarnation, it also began to bring utilitarian colors, so it began to become Not so real.
Packaging must first provide protective functions for products in the production field, secondly provide convenience functions for products in the circulation field, and finally provide sales functions for products in the sales field. The ancients used bamboo, wood and clay as containers for storing things, which is the original packaging. In the modern business society, competition is becoming increasingly fierce, and packaging must play such an important functional role, so both manufacturers and merchants attach great importance to the packaging image, and packaging designers also have the opportunity to show their strengths. The continuous changes of materials and the continuous updating of technology have made great progress in packaging design. But in fact, a closer analysis will reveal how luxurious the existing packaging is in terms of materials and distribution methods. When products become commodities and supplies appear in front of consumers, too much waste has been generated. No kind of packaging can escape the fate of turning into waste. Some people advocate the unpackaged approach, but this will bring many problems to the circulation of goods. Cosmetics plastic packaging shampoo bottle plastic bottle manufacturer
Evasion is not the way. Should designers and producers of packaging think about why packaging design? The most important function of packaging is to protect commodities, followed by beautifying commodities and conveying information, so the choice of packaging materials is directly related to It is an important step to protect commodities. It is a special coat that wraps food and supplies and becomes a commodity on the shelf after long-distance transportation, and reduces the damage rate of commodities during long-distance transportation. Packaging is divided into transportation packaging and sales packaging, and the reasonable shape structure can make the packaging play its own role in transportation and sales. Paper is the most widely used packaging material. The shape of paper is also ever-changing and can be shaped into various forms to protect the product. The structure of the carton packaging directly affects the product's stress and the convenience of transportation. Taking the structure of the bottom of the most common square carton, the lock type and the automatic type are the most common. The main advantages of the lock type are the simple structure and the complete bottom picture, but the load-bearing capacity is worse than the automatic box bottom. Only small and light products can be loaded, and the automatic box bottom is locked by the tension generated by the paper through the overlap. This box type can withstand strong gravity and is mostly used for large packaging, but the manufacturing process is relatively complicated.